Sasha Prood – A multiple execution solution, an Illustrated farmers market alphabet
March 8, 2017 Inspired by Närproducerat – locally grown, farmers market produce – Sasha Prood crafted a custom alphabet for uses across all media and platforms. Developed at the request of Swedish advertising agency Garbergs for incorporation into a series of pop-up farmers markets hosted by Jernhusen. Jernhusen owns and runs railway stations attached to the Swedish rail network and wanted to use this platform to celebrate local farmers and the bounty of foods they ship via train everyday. Other credits include Art Director Jacob Frisk and Production Manager Malin Boustedt.