Editorial – Gregory Baldwin for HVB Magazine
March 15, 2017 Higher View Business Cover by Gregory Baldwin. Citrus Media, Sydney.
Conceptual finance illustration and photography can often become repetitive with the obvious monetary symbols repeated time and time again. Not so in the hands of Melbourne based illustrator Gregory Baldwin who consistently, very cleverly re-invents the wheel, or the circus wheel in this case.
For an issued focused on the trade of resources between Australia and China, the client briefed ‘a balance theme with a tight-rope or see-saw whilst including the many sectors of trade’. Gregory said “One image that stood out for me was that of the Chinese contortionist acrobats who balance trays of full wine glasses. The brightness of the flag imagery and circus theme allowed me to create pleasurable, lyrical, eye-catching imagery that entices the viewer to the more sombre subject of international trade relations in a delightful way.” The magazine is published by Citrus Media on behalf of China Eastern Airlines and The China Chamber of Commerce Australia.